MCP mcpherson's limited

Just an addendum to my last post.If you were to rationalise out...

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    Just an addendum to my last post.

    If you were to rationalise out non performing, non contributing products, several benefits flow.

    Your overall margin increases on smaller sales immediately as the non contributors are removed,
    Your inventory holdings can be reduced, therefore more free cash
    Your inventory turns increase
    Your emphasis is on managing profitable products
    The need to raise prices reduces as you are no longer supporting non profitable sales.

    Be very careful MCP chasing profits by increasing prices, its a sure fire way of losing sales and getting into a non reversible downward spiral
 
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