Initially I was in the same boat as you guys, wtf is this name change and why and it sounds ridiculous. But after some thought, I think it will be good.
This is clearly the work of Tim; it seems like the company is going through a major overhaul at the moment, evidenced by major restructuring and hiring of staff, new marketing strategies and onboarding new heads and chief officers. PKS is the mother company and name but technically half of the products is Pavilion health. So in a sense there is already a split and confusion in the name for pavilion customers..better to restart afresh and get everyone used to something new. This is what they say in the annoucement. PKS itself doesn't really have significance either so what is the difference really? With the aim of going global, they don't want something limited to 'pacific' perhaps.
Either way, I feel like there are big things behind the scenes. Look forward to the announcements.
The tree is a symbol of protection and growth and represents our future as a growing vital entity - otherdefinitions explore technical phenomenon, and a model for data hierarchy. The new brand suits ourfuture and supports cultural transition from two entities into one. It speaks to our values and mission - to support the constant evolution and improvement of health outcomes through best-in-classknowledge management with precision, authority and reliability. The brand change will futureproof andreinvigorate the company’s persona as we implement our growth strategy to expand existing and new products and services. It emphasizes our long term commitment to innovation with the customers and communities we serve both in Australia and around the world. ‘Beamtree’ is a global enterprise that supports the clinical, economic and human imperative of best value healthcare.
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