An interesting report on the "Clean and Green" movement post-Covid.
https://www.thegrocer.co.uk/categor...household-category-report-2021/652642.article
"Not that brands need much help getting sales. They grew ahead of own label last year – and there’s no sign of that changing, suggests Jamal McCleary, UK general manager at Zoono, which makes surface sanitiser.
“We predict consumers will favour quality over quantity in the future,” he says. “In a world post-coronavirus, they will want to be reassured of the effectiveness of products and so will opt for premium products over cheap alternatives.” This in turn will help drive “big innovations for household cleaning products in 2021 as companies battle for share of the market”.
Bodes well for Zoono, IMO!
An interesting report on the "Clean and Green" movement...
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