Ann: Notice of General Meeting/Proxy Form, page-369

I like the analogy of the peanut bags! But let's look at the last and only peanut bag, Spark. At $250k a year that's equivalent to 10,000 subscriptions (annual fee is $25 I think?). It's not many really. Lots of apps do really well simply selling on the app store, individually. If focus has been to go for the big bags at the expense of individuals then it's been a failed strategy. I don't understand why you wouldn't do both? Surely if the app was popular to individuals that would help sell it to telcos?

But I think 88's point was if individuals aren't using it, then why would groups of individuals use it? Is the hope that telcos will push it and people will take it once exposed or include the app as part of the phone plan?

Secondly how will Oracle or Metaswitch increase sales? No one has ever been able to quantify that. Is the hope that they will push it to telcos who push it to customers? It seems a very complex and time consuming chain with SFA revenues coming in.