Ann: Notice of General Meeting/Proxy Form, page-38

Oh goodness we got the word SelfWealth in the ad, otherwise many a folks would have misunderstood the tag line and new banana like symbol as an ad for porn-hub.
The climate is apt, SW just need to cut down on ad spending, may pass on the savings back users (as reduced brokerage) this combined with crypto enablement would promote brand, attract more trades and cascade into higher interest revenue! Just changing few colours and font doesn't make it a better customer experience. SW missed to understand a key point, while dealing with monies, financial benefit is the best instrument to gain blissful customer experience.