Nuheara has proposed a staged approach to their consumer product
market entry:
Stage One – Direct-to-consumer, pre-order campaign commencing 12
months before product availability. Product availability is anticipated
to be at the end of 2016. Other Wearable and Hearable device
companies have had considerable success in utilising pre-order
campaigns. With the right planning, Nuheara has the potential to also
exploit this go-to-market strategy.
Stage Two – Product launch campaign via Nuheara website and
potential e-retailers such as electronic, telecommunication and
wearable product e-retailers anticipated to commence three months
prior to product availability. While Wearables are relatively new to
the broader retail market, it is significant to note that a number of
e-retailers already have a classification for "Wearables" within their
product categories.
Stage Three – Selling through leading brick and mortar retailers who
sell electronic, telecommunication and wearable products
anticipated to commence within the first 12 months of product
availability.
(ii) Enterprise/Commercial Applications
Although enterprise applications will not be the primary focus of the
business model, Nuheara can be opportunistic in its consideration of
commercial applications.
As enterprises that rely on mobile communication move to hands-free
applications, Nuheara's innovative "hands-free, voice enabled"
product capability will be attractive to workers with these
requirements.
(iii) The Platform
Nuheara plans to open up its application programming interface to
developers around the globe who are building speech recognition
solutions for the voice-enabled world. These applications will be both
consumer and enterprise solutions.
It is foreseeable that Nuheara will develop partnerships with speech
recognition software developers who are looking to deliver their
solutions on a best-of-breed hearing platform like Nuheara.
