I think the name change is good (if not great), someone once...

I think the name change is good (if not great), someone once asked me if 'Longtable' was a joinery company & another a 'Long Lunch Club/Function Centre/Organiser'!

Even if you don't buy Maggie Beer or watch Maggie Beer, subconsciously it is a 'human' name who is happy enough to put their name to it (think DICK SMITH). And once searched (which everyone does in milliseconds) quickly links you to what MBH is and does.

Finally I say not great because hopefully people have tuned out by the time they get to 'HOLDINGS' which is confusing IMO. I have an interest in PURE FOODS TASMANIA which doesn't take much brain matter to understand.