It's probably classified as a "repeat customer" and I'm sure they track "unique/repeat" customers.
But the "loss" it's still expensive for them I would have thought, because they offer sign up discounts + they need to compete aganist HelloFresh for reorder potentially. It's fine to value it like a "product sold" type company, but I feel the subs model is pretty key to it's offering right?
Like at this point, what can MMM do that WOW can't? Because WOW has huge economies of scale + a pretty decent online home delivery system.
So how hard would it be for WOW to add a printout "menu" and "cooking list" feature?
Not saying MMM doesn't have a market niche, brand, and customer loyalty...
But are you ok paying 15-20x 2030 earnings?
It's probably classified as a "repeat customer" and I'm sure...
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