SXL 3.94% 61.0¢ southern cross media group limited

I agree for the most part. Buying more assets doesn't equal to a...

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    I agree for the most part. Buying more assets doesn't equal to a higher market value, clearly, as HT&E bought Grant Broadcasters in Nov-2021 for $307m. The share price has since more than halved (as has SXL, who did not spend $307m on buying assets).

    I do believe however, that it's possible for SCA to turn the ship. No doubt they've committed an excessive headcount to build their listnr product and advertising clientbase. They need a haircut (a big one) to push revenue into the strong green profit territory.

    Edit: If they really wanted listnr to work and to compete with international media, it's in the best interest of all main commercial networks (ARN, SCA, Nine, Nova) to collaborate. A joint venture for digital audio is a good idea IMO.
    Last edited by hawher: 14/03/24
 
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