I don't think they would rule out 1pg from continuing, just not...

I don't think they would rule out 1pg from continuing, just not with the cash burn it currently has.
I could see Joanna running a scaled down version, keeping the similar concept which the market initially loved. The market has rejected the cash burn and the lifestyle nature of the company, not the concept.
These new groups and M Walker just know how to get new businesses up and running with a unique angle or selling point in the modern economy. Cashed up companies like this means little need to raise money.

He has turned his 1 million stake in IAM into a $9 million stake in 10 months.