The only unique brands they have are in their Performace and...

The only unique brands they have are in their Performace and Motorsport divisions. This collectively has a revenue of $4.4 million. Their main revenue is from their tyre and roadside divisions that have no unique brands on their own ( I am in the same industry so I know this for a fact. Also hence the interest).
I did hold them last year. Seems like bitcoin where people who hold it seem to only see positives and fundamentals that don't make sense. Also, I understand there is money to be made in bitcoin, just think the board and its spoke people are overstating the bottom line by a lot.