exactly. I recall their unique selling point is their niche...

exactly. I recall their unique selling point is their niche product that offers legal compliance service for small money transfer businesses that are not covered by large companies. E.g.: sending money from Australia to Zimbabwe. But I actually think this is not unique at all as there must be a reason why no bank or larger company such as western union has picked it up yet. Think risks such as money laundering, identity theft, ‘nigerian’ style scams.

if cryptocurrencies will actually do what they are originally supposed to do, it could potentially render NOV obsolete. E.g.: why the hassle converting aid to Zimbabwean dollars accompanied with tons of paperwork before while costing time and money when you can send Bitcoin with all the security offered.