Yep, trying to 'build the market' i.e. matching the 'specific...

Yep, trying to 'build the market' i.e. matching the 'specific product', to the 'specific customer', and with the 'timeline of the specific customer in mind' - and here, i'm talking only about anode. As for the other arms of the business, well others can speculate/ provide their assessment, but in my opinion, they are all integral parts of the business! Let's face it, if you think 'big picture', and believe that the world will continue with 'electrification of everything', then this business has a compelling case. The naysayers will say otherwise, but that is my assessment.