I think the real benefit of this announcement is they are...

I think the real benefit of this announcement is they are seperating the listening consumer from the hearing consumer, rather than the current product try’s to cater fro both markets. Personally I was was interested in getting rid of the wires and listening to music wireless and answering calls I don’t really use the world on function and at $399 they are expensive but hey I’m a shareholder that can afford the spend. But now if they split the product offering listening to the consumer at say $200 and hearing AI at ??? The $200 proposition becomes a lot more attractive for the consumer and become price competitive with AirPods. Thus hope this can be a game changer in 2018