Ann: Nuheara Drives Research into Concentration Disorders, page-23

I work next to a hearing aid place that has a free "hearing check" where customers go through a self-guided quick 2-3 minute test to check their hearing and then are recommended to have a consult with an audiologist, I can definitely see the potential for a similar kind of concept with the IQbuds in pharmacies/medical centres etc where a patient will have a basic hearing screening and then are fitted with the IQbuds by a trained attendant (perhaps even audiologist). Or in the context of children, paediatricians or health professionals who deal with children with concentration disorders could be trained to fit and operate the IQbuds, hence making them now an option for treatment, and not just a tech fad