History is riddled with superior products losing out to the inferior due to marketing...
Make no mistake; The power of well known individuals wearing or endorsing a product is huge. The perfect (and relevant) recent example is Beats headphones. Any audiophile worth their salt will tell you from a price point perspective they are an average piece of kit and there are way better options out there if you are going to drop $300-400 on a set of headphones.
Regardless of that, they still managed to sell out for $3b in a few short years, which is due to the fact they had the name of one of the biggest producers in the world in the brand name, every 2nd sports star warming up wearing them and countless other celebs posting pictures of themselves rocking out in them.
This product has huge potential, and I do hope Nuheara have a solid plan to market to the masses. As someone stated earlier a great start would be to send a few units to major Youtube tech reviewers like LinusTechTips, Unbox Therapy, UrAvgConsumer etc. All these guys have upwards of a million subscribers and a good review from them would go a long way.
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