I agree with you @kickit2me. Refer to video of David C stating...

I agree with you @kickit2me. Refer to video of David C stating that Nuheara is a lifestyle product for those that are slightly older who suffer from some sort of hearing loss. They shouldn't be marketed as cool or as a direct competitor to Beats (for now). It is clear in the video the target market is for those who suffer some degree of hearing loss - "allowing consumers to improve the quality of life by given them the opportunity to hear what they want to hear".

It would be great to see NUH becoming a 'cool' wearable, however thats not what they set out to do. I believe they are sticking to their guns and targeting who they originally set out to target. Over time this may change to the younger market as the trend evolves and as Nuheara gain market share in the hearable industry.