Licencing merchandise is completely normal. It costs HP nothing and they make royalties if NUH succeeds.
HP now only sell consumer PCs, printers and accessories (keyboards, mice, headsets etc). The enterprise business is totally separate. All other business units were spun off years ago.
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- Ann: Nuheara Enters Worldwide Trademark License Agreement With HP
Ann: Nuheara Enters Worldwide Trademark License Agreement With HP, page-35
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