Let us see how the new US team will change the marketing and customer connection. This might be a good thing, the US guys has been selling hearing aids before so they should be experienced. The challenge is to approach the OTC in the right way and build up a good report.
I think HP will come back on track again during this year. When you work with big companies there are big politics and priorities are not under control by a small company. They have so many suppliers to work with and it is not until the right dots are connected that things start to happen. I believe that will happen this year.
2022 I think is the year for Nuheara. But that is my personal thoughts. I have been evaluated my ownership of this share and I think it can now finally become a winner but what do I know. If sales start to build up some volumes and the earbuds start to be in more ears there is still hope.
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