I understand the argument, but your argument is based not on fact, but on what you beleive the scenario to be. If you have a hearing problem or a perceived hearing problem, you go to an audiologist to get checked out, you do not go to best buy, walmary, kmart or any other big box store.That is what is actually happening in the real world - Why? Because a hearing problem is a medical condition, so you go to a qualified professional to get an audiogram to diagnose the seriousness of your problem. AFTER this happens, your argument comes into play, that then they may go to the big box store to shop around on price, BUT normally ( not always but normally) only after they have been seen by a professional qualified audiologist.
As an example - this is on the walgreens website
Can I Get a Hearing Aid Without an Audiologist?
You can buy OTC hearing aids such as those sold at Walgreens without seeing an audiologist for a hearing exam or fitting. It’s still a good idea to have an in-person hearing exam before buying hearing aids, though. A thorough exam will give you an idea of your type and degree of hearing loss and allow the audiologist to rule out any underlying conditions that may need treatment other than hearing aids
The question i posed to you that remains unanswered is why then are the audiologists not the primary market for selling Nuheara product, as if the customer after the audiogram has only mild hearing loss ( which is where Nuheara sits) the audiologist has nothing to selll that customer - hence why Nuheara becomes a product of value and an instant attraction to the audiologist, who gets a sale where currently there is no sale to be had, and Nuheara gets a qualified sale with no return of goods as the audiologist has recommended and sold the product to them at the hearing test, where the customer will first discover to what extent there hearing problem actually is.
I dont know why JM is surprised nor indeed you are at over 70s being the biggest buyer, as the average age of a FIRST time hearing aid users is actually 70, so where is the surprise that 70 plus is buying the goods?
(20min delay)