Ann: Nuheara IQbuds Launching into USA Retail at Best Buy, page-59

That gives you an idea for the demand in this type of product.

Most people only know of Apples pods at the moment - they've had a huge marketing campaign. It wont be long before word is really out that the IQBuds are a superior product.

And besides - input Apples market share in to the Fosters report and see what you get! Theres a lot of money left after Apple take their cut - and they only compete in the music market really. IQBuds are into a number of markets.