That gives you an idea for the demand in this type of product.
Most people only know of Apples pods at the moment - they've had a huge marketing campaign. It wont be long before word is really out that the IQBuds are a superior product.
And besides - input Apples market share in to the Fosters report and see what you get! Theres a lot of money left after Apple take their cut - and they only compete in the music market really. IQBuds are into a number of markets.
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That gives you an idea for the demand in this type of product....
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