I dont know for sure, but on NUHs radar could be a host of things, auditory tours of Galleries and Museums, tailored sports broadcast that put you closer to the action (not just broadcast from a booth) once the platform is there the clever people will come. NUH are also making available a Software Development Kit, so that the clever people have access.
Ann: Nuheara IQbuds Launching into USA Retail at Best Buy, page-77
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