I think entry level hearing aids are about $2500 each ear - so it gives them a product to sell at the lower level.
Business thinking might be - if we don't do it someone else will, and - if we connect to them at this early stage they may become customers later when they need the full product.
(apologies to previous poster - hadnt seen yours when I added this - agree fully with you)
Ann: Nuheara Partners with Widex and Bloom Hearing, page-41
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