Probably sitting just above the IQBuds PRO model that Sonova will be marketing:
https://www.hearingaidknow.com/meet-hellogo-new-direct-to-consumer-hearing-aids-in-australia
Of course, they are a totally different form factor so will be appealing to a different market than the PRO will be.
Note that Sonova thinks the DTC model is worth pursuing.
...
Probably sitting just above the IQBuds PRO model that Sonova...
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