FitBit was founded in early 2007 by James Park and Eric...

FitBit was founded in early 2007 by James Park and Eric Friedman, who saw the potential for using sensors in small, wearable devices. They raised $400,000 with little more than a circuit board in a wooden box.

It is now worth about 3.3 billion dollars.

Cochlear - the hearing aid manufacturer - at risk of being disrupted by hearables (Nuheara won West Australia's 'Most Disruptive Technology' after all...) is currently worth 6.7 billion.

Nuheara have a team of leading experts and researchers from Curtin Uni who understand signal processing and have a lifetime of experience making products for the human ear (www.nuheara.com/meet-the-team/).

The prospectus hinted that in the medium to long term, Nuheara could become an acquisition target for their unique application of technology to the ear. Apple are known for snapping up niche tech firms and boutique companies and adding to their portfolio. Siri came into existence from a Stanford University project after all.

https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple

"Companies have a long learning curve to understanding the ear and audio processing requirements. As a result, some of the early disrupters may well end up as acquisition targets." - Nick Hunn, WiFore Consulting (http://www.nuheara.com/wp-content/uploads/2016/03/Hearables-Market-Hunn-Mar2016.pdf)