Yes a low price would be nice and $ 4 is not out of the possibility but then a bit of a premium price could work due to the carbon natural and regen credentials. If you can create a premium around your brand kind of like a2 it's always a good thing. Woolworths will also require a few promotions a year so you should be able to get it for $3.60 at some point. I just can't remember the rate at which they require you to promote at. It would probably be 10 or 20% off.
Ann: Oat Milk Distribution Agreement signed with Woolworths, page-20
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