Total theory here folks, but if you were a giant corporation...

• Total theory here folks, but if you were a giant corporation looking at the long term impact of revolutionizing your product lines wouldn't you think further ahead than the 1st technology? Wouldn't 2023 be right around the corner?(Have I got that date right for the current P&G contract?) When does the patent expire? Similar timeframe?
• Is it possible that the first patented, 1st technology was only ever going to be the tester tech that finds the market foothold and then it's the 2nd technology platform that is the long standing future for P&Gs.
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• Why would they go all the way down this road for a tech where the patent will expire just as it's got full market absorption? Surely they are looking much further forward if this tech truly is going to be a staple part of their product lines.

Just my opinion but the conversation has sparked this thought.