Surely its the chicken or the egg isnt it? If we powered ahead getting products ready for market then worry about how to sell them we are in the same boat surely?? They already arranged a manufacturer for bg as i recall. As scary as the finance of this deal is, at least in theory they are bolting on an accessory that currently appears to be cashflow positive if i am correct, which is more than can be said for obj anytime in the future if we keep doing the same thing.
If all else fails if this bolt on makes more than 2 million "profit" a quarter then surely we are no longer burning cash and are in a far better position to progress our own products to market. Hard to see how it was ever going to happen on the previous path.
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Surely its the chicken or the egg isnt it? If we powered ahead...
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