This took place about two years ago. It would be fair to say the market would have driven change and a new approach.
Note Japan is the biggest market for skin whitening (where SKII is launching this new emulsion) and not South Korea where eye care would appear their preference (and where we launched the wand). Enter OBJ?
http://www.wsj.com/articles/SB10001424127887323971204578629382236288570
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