Ann: OFFICE: SNK: Snakk shifts new sales boss into Asia

• Release Date: 19/10/15 08:30
• Summary: OFFICE: SNK: Snakk shifts new sales boss into Asia
• Price Sensitive: No
• Download Document  4.78KB

					SNK
19/10/2015 08:30
OFFICE
NOT PRICE SENSITIVE
REL: 0830 HRS Snakk Media Limited

OFFICE: SNK: Snakk shifts new sales boss into Asia

SNK: MARKET UPDATE

19 October 2015

Snakk shifts new sales boss into Asia
New APAC Commercial Head to be based in Singapore

AUCKLAND, New Zealand, 19 October 2015 - As part of its strategy to
accelerate growth in the fast-growing mobile ad market in Southeast Asia,
Snakk Media has appointed Katie Birch to the newly created position of Head
of Commercial for the Asia Pacific (APAC) region. Katie will shift from
Melbourne to Singapore before the end of year.

Ms Birch joins Snakk following 12 years of direct and agency media sales
experience with companies including Southern Cross Austereo, EYE Corp Media,
Sensis Digital Media, Mi9 and Big Mobile.

The explosive growth of smartphone users in Southeast Asia has led to
increased advertiser demand for mobile creative and advertising technology
services, and Snakk expects revenues from this region to be key to its future
success.

Group CEO Mark Ryan says: "Katie will lead our sales teams, develop strategic
trading partnerships and help us grow share across Australia, New Zealand,
and in particular Southeast Asia. She's got the drive, personality and the
rare mobile media experience we need to grow Snakk in a burgeoning regional
mobile advertising market.

"This appointment is part of our commitment to shift Snakk's 'centre of
gravity' to this region over the next 12-24 months. Our small team in
Singapore is currently servicing an enormous Southeast Asian population that
is over 25 times the size of Australia and New Zealand. There is a large and
untapped opportunity there for Snakk, and the time is right to have Katie's
role based out of these markets."

Ms Birch says: "I'm excited to be joining Snakk at this stage of their
growth. They have a great business in Australia and New Zealand, with
fantastic potential in new Asia Pacific markets. I joined Snakk because I am
attracted to its innovative mix of mobile ad technology and creativity. Most
importantly the team has a real focus on giving brands and agencies the best
mobile ad products and services, something which is so important in our very
competitive sector. I can tell already it's going to be quite a ride with
Snakk!"

Research recently released by London-based Edison Investment Research
indicates that Asia Pacific mobile ad spend is forecast to outpace global
trends . The mobile and tablet advertising spend in some Southeast Asian
markets is currently about 11% of all money spent on digital advertising . By
comparison, the US mobile advertising spend is predicted to surpass desktop
for the first time this year and account for more than half of the total
digital ad spend for 2015.

Snakk's Singapore-based headquarters has run campaigns for global brands
including Unilever, Visa, Ikea, McDonald's and Airbnb. These campaigns
extended into Asian regions as diverse as Korea, Japan, Vietnam, Malaysia,
India and Macau, as well as venturing into Brazil, Mexico and the United Arab
Emirates.

Snakk Share Offer open until 30 Oct
Investors wanting to take part in Snakk's new Share Offer, which opened 12
October and aims to raise up to $NZ2.3m have until 30 October to do so. See
www.snakkoffer.com for the Offer Document and more details. View the Edison
Investment Research report, a comprehensive 14-page review of Snakk Media,
the mobile media landscape and the opportunities ahead, which is also of the
opinion that Snakk is potentially trading at a 50% discount to its
competitors and peers (research released 8 October 2015).

ENDS

For media enquiries, please contact:
Julie Landry, +64 21 895 098, [email protected]

For investors enquiries, please contact:
Malcolm Lindeque, Company Secretary, +64 21 464 392, [email protected]

www.snk.co.nz, www.twitter.com/snakkmedia

About Snakk Media Ltd
Mobile advertising technology company Snakk Media offers a full suite of
mobile creative, content and technology services, empowering the world's
leading brands and agencies to accurately reach and engage with consumers on
their mobile devices. The company generates revenue every time it
successfully targets and delivers an ad across its networks of mobile
websites, apps and games. The ads are targeted to ensure the right audiences
see them at the right time and place.

Snakk's business units include Represent Media, a division that sells mobile
ad inventory for premium publishers, and Touch Create, a mobile-first
creative agency that complements Snakk's portfolio of audience-targeting,
geo-location and native advertising technologies.

Snakk was one of the first public companies in the world that met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00271922 For:SNK    Type:OFFICE     Time:2015-10-19 08:30:44