XRO
09/10/2014 13:16
OFFICE
REL: 1316 HRS Xero Limited
OFFICE: XRO: Xero appoints Andy Lark as its Chief Marketing Officer
MARKET RELEASE
Xero appoints Andy Lark as its Chief Marketing Officer
9 October 2014
Online accounting software company Xero Limited (XRO) has announced the
appointment of award-winning international marketer and digital innovator
Andy Lark to the position of Chief Marketing Officer (CMO). Lark will lead
Xero's global marketing strategy and further drive growth in the U.S.
Rod Drury, CEO of Xero, said "As we continue to accelerate our growth
globally, adding executives of Andy's calibre -- with deep experience of the
U.S. market -- demonstrates our ability to attract world-class talent and
commitment to bringing Xero to more small businesses than any other platform
on earth."
"Andy has been involved with Xero since the beginning as a sounding board -
and now as part of our leadership team he will be able to play a direct role
in driving our momentum, brand and product through our next phase of growth,"
said Drury.
Lark has more than 25 years' industry experience leading global marketing
functions and working with some of the world's best-known technology brands.
He was Chief Marketing & Online Officer for the Commonwealth Bank, a leading
Australian financial institution. Prior to that he spent the majority of his
career in the U.S. and Europe in roles ranging from the Chief Marketing and
Communications Officer of Dell Enterprise, Sun Microsystems and Nortel -- to
founder and leadership roles in start-ups in Silicon Valley.
"I am thrilled to be able to more directly contribute to accelerating the
growth of Xero globally - and more importantly the millions of small
businesses that will come to see Xero as their growth engine. As a Xero
customer I've seen the impact it has on cash-flow and business performance.
Xero is proof positive of the power of software born in the cloud."
Lark has run multi-billion dollar eCommerce sites; led the creation of mobile
applications that millions of businesses and consumers depend on every day;
and, built some of the world's leading brands. He has been recognised for his
outstanding contribution to New Zealand's hi-tech sector as the inaugural
winner of the World-Class New Zealander Award.
Lark will be a key member of Xero's Global Leadership Team and starts his new
role at Xero in November 2014.
-ENDS-
For more information contact:
Rod Drury
Xero CEO
+64 27 6000 007
[email protected]
Andy Lark
Xero CMO
+61 428 240 352
[email protected]
Jo Miller
Global Communications Manager, Xero
+64 21 221 5171
[email protected]
About Xero
Xero is beautiful, easy-to-use online accounting software for small
businesses and their advisors. The company has over 370,000 paying customers
in more than 100 countries around the world. Xero seamlessly integrates with
over 350 third party business tools, and was recently ranked No. 1 by Forbes
as the World's Most Innovative Growth Company.
End CA:00256255 For:XRO Type:OFFICE Time:2014-10-09 13:16:47
