It seems pretty clear that OBJ have not "officially" been given any details of the launch plans :
AVAILABILITY: Olay Magnemasks collection will be available across selected ecommerce providers in China commencing 21st August 2017.
Stating was has happened rather than what will happen. In the past, we would at least get waffly statements about wider releases. This time nothing. Not even a statement of availability at Olay counters in China in the future. We are left with the impression that this launch could be the most limited we have seen. No Asia, no America. That is the impression anyway. If not for the advertisement promising a global launch, and the global trademark applications, we would not have much to be confident in. So we watch and wait*.
* on waiting: I have to say that now that we are here, things are actually moving faster than I would have expected.
It seems pretty clear that OBJ have not "officially" been given...
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