What this deal will do is give better exposure to the brand name. I'd never heard of Olivers until just prior to buying a few shares last year. If they can find their way into 540 Woolworths servos people will be recognise the brand. Most people across the whole of the country will be aware of the brand name and logo even if they don't know anything else. It will be up to the management to capitalise on this increased exposure and turn some of the inquisitive newbies into repeat customers.
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