The $50 million buyback raises real questions about ZIPs...

The $50 million buyback raises real questions about ZIPs priorities. That money could go toward growing the business, like improving products, attracting new customers, or dealing with the trademark dispute and rebrand, which could cost far more than the buyback itself. Instead, Zip’s committing to a program it can suspend or cancel at any time, with no firm timeline or guarantee it’ll follow through. There’s not much detail on how this decision stacks up against other major costs on the horizon. It feels more like a short-term move to please the market than a long-term plan to deal with the bigger issues.