ape_of_god,
Everything is prospective!
I see a company that has awsome employees that even their kids (family) time is welcomed. Creating activates of these sort is well embedded within the Israeli work life style. While on different levels (not claiming to know what they had going on by the way....).
Awsome to see!
P.S: the T shirts do look expensive. Might be silk.
DYOR & GLTA