Ann: Origin and Vivid Partner to Deliver Lighting-as-a-Service, page-6

I think Vivid is a great little company with a solid product range.. their CO2 holding is even more exciting.

But this is interesting... I would have thought that it would be against origin's strategic objective to reduce their customer's energy bill by 90%..

Other than corporate social responsibility, a bit of good PR and a 'one-stop-shop' approach, how does origin benefit from this arrangement? What financial agreement is in place? Nobody, especially origin energy, would manage the sales and marketing out of the goodness of their heart?

Hopefully sales increase significantly, but I can't see this really having a huge impact to the company's profitability..?

Does anyone see this differently?