Awesome announcement! Highlights for me include:
- 70% share of functional shots category and distribution more than doubling from 477 to 1000 stores nationally. That will mean approx. 8000 units per week sold!
- 3 variants of low sugar carbonated beverages in woolies and coles for summer
- OBL continues to double digit growth and plans to expand the brand to apple and 50% less sugar varieties. Every time I shop the OBL orange is always low in stock. If the expanded range moves as quickly this will be great for revenue.
Pre-market auction is very muted given the details provided in this announcement...
Ann: Original Black Label & Juice Lab brand expansions, page-2
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