There is an execution advantage to tying up a placement in one go. A SPP would mean sending out corro to numerous holders, collecting money, issuing shares etc.
Now they have already wrapped up the placement and it is done and dusted shortly. It is a much more faster way to push through funds and get on with the job, so there are some advantages in that sense. Less reporting required too as these are sophisticated investors being marketed to.
There is an execution advantage to tying up a placement in one...
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