ann out: poh to launch bs into uk, page-2

21 May 2012, Melbourne, Australia: Australian drug delivery technology company Phosphagenics Limited (ASX: POH, OTCQX: PPGNY) today announced that its BodyShaper anti-cellulite product will be launched in the United Kingdom on the 1st June.

The product will be available through the Boots health and beauty retail chain, and is being promoted as part of their “Latest Finds” program. This program is an initiative by
Boots to introduce and spotlight innovative products, such as BioElixia™, to their customers.

The launch is timed to take advantage of the Northern hemisphere summer and will be supported by a comprehensive marketing and local PR campaign.

Phosphagenics CEO, Dr Esra Ogru, said: “Launching our top selling BodyShaper® product, which is part of our ioElixia™ range, to a global retailer like Boots is a coup for our company.

“This should assure investors our BioElixia™ brand is gaining international acceptance and is rapidly expanding as a global brand by offering innovative and effective products.“

Dr Ogru said the superior delivery of key cosmetic ingredients using Phosphagenics’ unique TPM® technology enabled BioElixia™ products to be differentiated from competitors in the international cosmetics market.
In addition to its retail outlets in the UK, Boots has a well-established online market, with the company website being the most visited health and beauty retail website in the UK.