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I think management are very cautious about what they say.

You won't get much hyperbolae with them and they avoid using adjectives like "fantastic" or "magnificent" which other companies are prone to using.

When it is proven by independent tests then they will report it.

It slows things down a bit but over time the market grows to trust people who are careful with their words as opposed to the cowboys who talk things up. You can make short term dollars with companies run by cowboys but when the independent analysis is released the share price gets punished because the reality is nothing like what they were saying.

The cowboys should read a fable called "the boy who cried wolf" to understand something about developing trust.

EXT maanagement are doing things the slow careful way which will work best in the long run.