Soil Geochem is such an important part of the greenfields...

Soil Geochem is such an important part of the greenfields exploration model, please don't under estimate it. You can take the shortcuts with the high risk of blowing the budget or just sometimes and extremely rarely you can actually get lucky.
Geophysics and drilling is so expensive so we need the targets to be as precise as they can be.
Geochem will give you a footprint and inform you of the style of mineralisation that is present so you know the type of Geophysics that will be required and the list goes on to narrow down that target for the rotary lie detector.