Astivita is putting down $400k for sunscreen and other products, expecting delivery of the sunscreen in August 2019, to be sold on Amazon platforms in AU, US, and EU. Safe to assume its mostly sunscreen, about $3 per bottle?
In your experience, what do you think would be a reasonable expectation for monthly sales of a new brand with such desirable product features out of the gate? I wonder if Astivita will attempt to target the mass market and go for volume or start at $15 while its still a unique product.
Astivita is putting down $400k for sunscreen and other products,...
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