I think they will go aggressive mass market, maybe they will have a few different brands and segments too.
There are several top selling brands doing estimated 25,000 units+ per month in sales on Amazon in the US alone.
Global marketplaces I think 50,000+ units per month is doable off the bat with current market demand that is growing. That is from 1 SKU so if they split over numerous brands they could probably do even more volume.
EZ isn’t holding enough stock to be a top seller like that for this summer anyway but our unit sales are not that far off either so there’s plenty of fish in the pond.
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