OBJ Limited (ASX: OBJ) is pleased to announce that the first product to be developed by Procter & Gamble (P&G) under the Product Development Agreement will be launched in Seoul, South Korea on September 30th, 2014 as an SK‐II product . SK‐II is P&G’s fastest growing prestige skincare and cosmetic brand and is widely marketed throughout Japan, China, South‐ East Asia, Australia and in selected global markets. The SK‐II Eye Wand will be the world’s first commercial product to incorporate OBJ’s magnetic micro‐array technology and will be launched firstly in South Korea and Japan, followed by China, other Asian counties and in coming months in SK‐II’s remaining markets (
www.sk‐ii.com). The SK‐II Eye Wand development was led for P&G by Dr. Suda Sudarsana, SK‐II Global Franchise Director and for OBJ by Mr. Jeff Edwards, the Company’s Technical Director. “In the very dynamic skin care category, it is critical that we (SK‐II) innovate at “the speed of fashion”, commented Dr Sudarsana. “Working in collaboration with OBJ has allowed us to leverage its expertise in diamagnetic physics which, in combination with P&G’s biology and chemistry expertise, is resulting in record development speed in a key strategic growth area of beauty.” The SK‐II project focused on the development and testing of a special magnetic micro‐array that significantly enhanced delivery, and therefore the efficacy, of key molecules employed in SK‐II formulations. FIRST PRODUCT LAUNCH The South Korean launch is being managed by P&G’s Brand Communications Group and will involve leading journalists from selected publications (Cosmopolitan, Elle, Singles, Heren, etc.) and will focus on breakthrough technology introduction, SK‐II skin care products that incorporate the OBJ technology together with SK‐II’s continuous innovation capability in R&D. The launch will span five days with a heavy media focus. Mr. Edwards has been invited by P&G to attend the launch in South Korea
(20min delay)