In with the new, out with the old... That's the thing that goes on in the consumer space... When a new product comes around, they will buy this one instead in the belief it will be better... Eventually the old products will be phased out and the new products released resulting in no increase in revenue for OBJ
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- Ann: P&G to Add Two New OBJ Products
Ann: P&G to Add Two New OBJ Products, page-42
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