Ann: PainChek appoints head of Business Development for US market, page-12

of course everyone can have their opinions. Lets look at the possible positives of the guy. Nick Garofoli’s appointment as Head of Business Development USA for PainChek, could be a strategic win for the company’s US expansion. With over 15 years of leadership in technology and aged care, including his tenure as CEO of RCare and Head of US Operations at Nobi, Garofoli brings deep expertise and a proven ability to scale health tech solutions. His extensive relationships across US senior living organizations, spanning small operators to large networks, equip him to forge critical partnerships for PainChek’s market entry. As a Commissioner on LeadingAge’s Center for Aging Services Technologies (CAST), his influence in shaping industry standards underscores his innovative mindset, perfectly aligning with PainChek’s mission to revolutionize pain assessment through AI-driven tools.

Garofoli’s customer-first approach and passion for translating technology into meaningful care outcomes enhance his fit for PainChek’s goals. His track record of driving national expansion at RCare and scaling Nobi’s AI solutions in the US demonstrates commercial acumen that will support PainChek’s growth, particularly as it nears FDA clearance. Based in Rochester, New York, he is well-positioned to navigate the US aged care landscape, leveraging his operational experience to integrate PainChek’s app into facilities and improve pain management for older adults. His leadership strengthens PainChek’s credibility and capacity to deliver consistent, accurate pain assessments, building on the company’s global success with over 1,800 aged care facilities and 10 million digital assessments.

So overall, he seems like a pretty good fit when you look at it like this?