Ann: PainChek Infant study published in Lancet Digital Health, page-5

Once the first implementation is done in whichever maternity ward, those new parents will be all over this. And how clever is this marketing? Let the maternity nurses, all of whom the parents would trust, introduce and teach them how to use PainFaces. And imagine out in the park, a baby is crying and a mother took out her phone to PainFaces the baby. Rest of parents who don't know about it is going to ask that mother what that PainFaces is all about. And when they learn it is all about making sure their precious is not in pain, they are all gonna want to have PainFaces installed on their phone too. This is going to take off real quick once it starts.