It has no durable pricing power but that doesn’t mean it never...

It has no durable pricing power but that doesn’t mean it never has pricing power. Through 2016 & 2017 it certainly did have pricing power.

Egg farmers that have been beaten with a stick can be equally brutal when they realise they are still alive and now holding the stick. It’s how they survive. They also have mechanisms to recover pricing quickly when the supply tide turns.

The consensus view is that the business is facing an almost existential threat through high feed cost and continual over supply.

My own research makes me think differently. Feed costs have eased due to more grain availability than the traders would of conceded.

Victorian Agriculture has implemented a mass cull that will reduce the Victorian flock by 10% almost immediately.

I have taken a contrarian view of market conditions.

I concede what I am doing isn’t investing but it’s not exactly gambling either?