I would rather think that in this context " has been granted...

I would rather think that in this context " has been granted exclusive rights to market, promote, distribute and sell WOA’s lupin protein products within the Chinese market " IMO, it's the price of THAT agreement not of the lupin??
And telluride, Univar Solutions China, Will Wang, commented:
“We are excited to cooperate with WOA on its unique plant proteins. WOA’s range of lupin
proteins offer a neutral flavour and colour. I'm certain that manufacturers will use this as THE prime reason for buying and using this as an ingredient of the products that they produce.
From Co-Pilot. "Lupin is gaining traction as a plant-based protein substitute, competing with other alternatives like soy, pea, and wheat proteins. It’s valued for its high protein content, fiber, and sustainability, making it an attractive option for health-conscious consumers.
Lupin Pricing & Market Trends.The lupin market was valued at $89.9 million in 2023 and is expected to grow at a 5.2% CAGR between 2024 and 2032.Lupin-based products, including protein concentrates, isolates, and flour, are used in food, beverages, and animal feed.
It competes with soy and pea proteins, but its gluten-free and allergen-friendly properties give it an edge in niche markets.
The cost of plant-based protein ingredients varies depending on the source and processing method. Here’s a general comparison:Soy Protein – One of the most affordable options, typically $3–$5 per kg.
Pea Protein – Slightly more expensive, averaging $4–$6 per kg.
Lupin Protein – A niche but growing alternative, priced around $5–$7 per kg.
Rice Protein – Often used in blends, costing $6–$8 per kg.
Hemp Protein – A premium option, ranging from $8–$12 per kg.–